For Small Businesses
Your ad spend deserves better data
Every dollar you spend on Google Ads or Meta should be traceable. Qmark makes sure the UTM links behind your ads are built correctly the first time — so your analytics actually reflect your investment.
Free forever · Google sign-in required · No credit card
Ad campaign tracking
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Google Search Adutm_source=google&utm_medium=cpc&utm_campaign=spring-sale&utm_content=headline-v1
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Meta / Facebook Adutm_source=facebook&utm_medium=paid-social&utm_campaign=spring-sale&utm_content=carousel-v2
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Email Blastutm_source=email&utm_medium=newsletter&utm_campaign=spring-sale
The problem
You're spending money without knowing what works
Small business owners often set up campaigns themselves or with a part-time marketing person. UTM links either get skipped entirely or get set up once from a tutorial and never touched again.
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Ad spend with no attribution
You're paying for Google Ads and Facebook Ads but your website analytics shows "direct" or "none" for most conversions. Your money is working — you just can't prove it.
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Built it once, never quite right
You found a UTM builder online, made a link, and hoped for the best. But "utm_medium=Google Ad" isn't the same as "utm_medium=cpc" and now your data is split across both.
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Starting from scratch every campaign
No history means rebuilding links for every promotion, every sale, every seasonal campaign. And without a record, consistency across time periods is basically impossible.
How Qmark helps
Marketing data you can actually trust
01
Get the parameters right every time
Qmark's built-in pairing rules mean you'll never accidentally use the wrong medium for a paid ad. Google Ads get cpc, Meta Ads get paid-social, email blasts get newsletter — automatically suggested every time.
Features used
Pairing validationAuto-suggestSource dropdowns
02
See every link you've ever built
Every tagged URL is saved to your history with a timestamp. Running a similar promotion to last quarter? Pull up your old link, see what you used, and match it for consistent, comparable reporting.
Features used
Link historySearchNotes
03
Audit links before they go live
If someone else built your campaign links — a contractor, an agency, a freelancer — paste them into Qmark's Decoder to verify they're built correctly before your ads go live and money starts flowing.
Features used
UTM DecoderHealth checksLoad into BuilderPro
Spend smarter. Track everything.
Free to start. Build clean UTM links in under a minute — no technical background required.