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Here's what's happening with your links.
Links built
Short link clicks
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Top source
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Top campaign
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Clicks over time
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Recent links
Quick actions
Active client
Clients
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Top links by clicks
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No click data yet.
Build a link
Fill in source, medium, and campaign — the rest is optional.
Active client
Destination
Looks good
Add https:// to the start
Required parameters
Lowercase + hyphens only. Include the year. Format: topic-month-year or topic-season-year
Optional parameters
A/B test variant. Format: type-descriptor-v#
Paid search keywords only (Google/Bing Ads).
utm_term is for paid search keywords only. Using it with social or email sources creates noisy, fragmented data in your analytics.
Affiliate or partner slug. Must match your database exactly.
Any additional tracking parameter.
Generated link
Fill in source, medium, and campaign above…
Pro feature — upgrade to export
Pro feature — upgrade to generate QR
Matrix generator
Generate every valid combination of sources, mediums, and campaigns at once.
Link history
Links you copy are saved here this session. Export any time.

Links you copy will appear here.

Clients
Organize campaigns and links by client or project.
No clients yet
Create a client to organize campaigns, save notes, and keep links grouped.
Naming guide
Consistent naming keeps your analytics clean and your reports trustworthy.
The golden rules
ALWAYS
  • → Use lowercase only
  • → Use hyphens, not spaces
  • → Include the year in campaign names
  • → Be specific and consistent
  • → Use the same value every time
NEVER
  • → Mix cases (Facebook vs facebook)
  • → Use spaces in parameter values
  • → Use utm_term on social/email
  • → Tag internal links with UTMs
  • → Use vague names like campaign1
  • → Use newsletter as a source — use email instead
  • → Use twitter — the platform is now x
Parameter reference
utm_source The platform or channel that sent the traffic. Always lowercase. Examples: google, facebook, email, tiktok, affiliate-name. Use the platform name — not the campaign type.
utm_medium The marketing channel type. Use cpc for paid search, paid_social for social ads, email for all email sends, social for organic posts, affiliate for partner links, qr for QR codes. Note: utm_source=email and utm_medium=email together is correct — they answer different questions (who sent it vs. what type of channel).
utm_campaign The specific campaign. Lowercase + hyphens. Always include year. Format: topic-month-year. Examples: spring-launch-2026, black-friday-2026, brand-awareness-q2-2026.
utm_content Differentiates creatives for A/B testing. Format: type-descriptor-v#. Examples: video-ad-v1, carousel-testimonial-v2, story-cta-v1.
utm_term Paid search keywords only (Google Ads, Bing Ads). Leave blank for all social and email campaigns — using it there fragments your attribution data.
ref Affiliate or partner slug. Must match the exact code in your affiliate database. Lowercase, hyphens. Examples: influencer-name, partner-co.
Source → Medium pairings
google, bingcpc for paid search, organic for SEO, display for banner/display ads
facebook, instagram, metapaid_social for ads, social for organic posts
linkedinpaid_social for ads, social for organic posts, referral for profile links
tiktok, x, pinterest, snapchatpaid_social for ads, social for organic posts
youtubevideo for organic content, paid_social for ads
emailemail — yes, both source and medium can be email. It's correct. The campaign name differentiates the send type.
sms, pushsms for text, email for push (or use a custom medium)
podcastaudio
affiliate, partneraffiliate or referral
referral, pressreferral
print, flyer, signageqr — always pair physical placements with a QR code so scans are attributed correctly
UTM Decoder
Paste any tagged URL to inspect, validate, and QA its parameters.
Paste a URL
Paste a UTM-tagged URL above to inspect its parameters.
Profile
Your account information and preferences.
Your account
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Guest User
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Display name
This is how you'll appear in shared workspaces.
Preferences
Dark mode
Switch between light and dark interface.
Default to last used client
Remember the active client between sessions.
Settings
Workspace defaults and tool preferences.
Workspace defaults
Pre-fills the URL field when no client is active.
Shown in exported CSV files and reports.
UTM preferences
Show pairing warnings
Warn when source and medium are an invalid combination.
Auto-suggest medium
Automatically fill medium when a source is selected.
Duplicate link detection
Warn before copying a link already saved in history.
Include year in campaign hints
Suggest appending the current year to campaign names.
Data
Export all data
Download your clients, campaigns, and link history as CSV.
Danger zone
These actions are permanent and cannot be undone. Please be certain before proceeding.
Subscription
Manage your plan and billing.
Current plan
Free
Free forever · Sign in with Google to get started
Active
Free
CURRENT
$0 /mo
Free forever · Google account required.
  • Single UTM link builder
  • Source/medium pairing rules
  • Naming convention guide
  • Save links to history
  • No matrix generator
  • No UTM decoder
  • No client workspaces
  • No QR codes or exports
Pro
RECOMMENDED
$29$19 /mo
Everything, for one flat price.
  • Everything in Free
  • Bulk matrix generator
  • UTM decoder + health checks
  • Persistent link history
  • Client workspaces + campaigns
  • QR code generation
  • CSV + SVG export
  • Duplicate link detection
  • Notes on every link
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