For Digital Marketers
Stop guessing where your traffic came from
Multi-channel campaigns are only as good as the data behind them. Qmark enforces naming conventions across your entire team so GA4 shows you the truth — not a mess of inconsistent sources.
Free forever · Google sign-in required · No credit card
Link validation in action
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Valid pairingutm_source=google · utm_medium=cpc
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Valid pairingutm_source=email · utm_medium=newsletter
❌
Bad pairing — flaggedutm_source=facebook · utm_medium=cpc
The problem
Bad UTMs make your data meaningless
You can't optimize what you can't measure. And if your UTM parameters are inconsistent, everything downstream — attribution, ROAS, channel reporting — is broken.
📉
Fragmented channel data
"Facebook", "facebook", "FB", and "social" all appear as separate sources in GA4 — making it impossible to see your true social traffic.
🤷
Wrong source/medium pairs
Using cpc as a medium for an email? It happens constantly. Qmark knows the difference and stops bad pairings before they corrupt your data.
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Time wasted rebuilding links
No link history means starting from scratch every campaign. No record of what you used last quarter means inconsistency across time periods.
How Qmark helps
The UTM tool that protects your data
01
15+ source/medium pairing rules baked in
Qmark knows that google goes with cpc, email goes with newsletter, and instagram goes with social. It auto-suggests the right medium the moment you pick a source, and flags anything that doesn't match.
Features used
Pairing validationAuto-suggestCampaign hints
02
Full link history, search, and filter
Every link you build is saved. Search by campaign, source, or URL. See exactly what you used last quarter and reuse it — ensuring consistency across reporting periods.
Features used
Link historySearch + filtersNotes
03
Decode and audit existing links
Inherited a messy campaign from a previous marketer? Paste any URL into the Decoder to see exactly what parameters are set, whether they're valid, and what GA4 will see when that link is clicked.
Features used
UTM DecoderHealth checksLoad into BuilderPro
Your data is only as good as your links
Build your first link in under 60 seconds — free, no credit card, just better UTMs.